20
Oct. 14, 2025
This episode tackles one of the biggest challenges small businesses face — pricing. Only 46% of small firms made a profit in 2023, while more than a third operated at a loss. Many business owners, especially those running micro businesses, worry deeply about their revenue. A listener asks how to raise prices without losing customers, a struggle most entrepreneurs can relate to. I explain that pricing isn’t just about numbers — it’s about the value you create, the transformation you deliver, and ...