Strategy Episodes

Sales, a term often shrouded in discomfort and aversion among skilled artisans and service providers, emerges as a pivotal theme in our discussion today. Many talented professionals, despite their exceptional abilities in creating and problem-solving, find themselves paralyzed by the notion of selling, mistakenly equating it with pushiness and manipulation. This episode endeavors to redefine sales as an act of genuine service, shifting the focus from self-promotion to client assistance. We will ...